Shah Rukh Khan, Bollywood’s biggest star and corporate India’s most ubiquitous brand ambassador, is coming under pressure to abandon his controversial endorsement of a men’s skin-lightening cream.
Television commercials for Fair and Handsome, airing in August, show Mr Khan (or “SRK”) lauding a product that many see as entrenching discrimination based on skin colour by encouraging people to bleach themselves a lighter hue.
Bollywood star’s skin-cream ad irritates
Wednesday, August 22, 2007
Bollywood star’s skin-cream ad irritates
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