In a country where matrimonial ad pages are dotted with requests for “fair-complexioned” girls, it comes as no surprise that a fairness cream has roped in the relatively light-skinned Bollywood darling, Shah Rukh Khan, as its key endorser.
Lately, however, Khan's attempt to get more men to use Emami’s popular skin-lightening product, Fair and Handsome, has raised the hackles of some social commentators.
All's Fair In Love And Bollywood
Tuesday, September 4, 2007
Shah Rukh Khan : All's Fair In Love And Bollywood
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